Friandiz

An artisan's carefully put together recipe, using natural ingredients.

Read client brief and our process here

Client

Friandiz

Sector

Food and Drink
FMCG

Services

Rebrand
Packaging
Messaging

The Brief

As we're moving into a plant-based world, having a vegan range opens up your brand to a new audience. Friandiz approached our studio expressing their interest in catering their products to vegans - worried about how most dessert puddings are chemically processed, Friandiz wanted to bring a new dessert that is naturally guilt-free. They wanted to reposition the brand in order to get noticed by consumers and wanted to open up and engage consumers in new ways of eating sweet desserts.

The Opportunity

Whilst discovering the existence of Friandiz and tasting their well-blended crème légère range, we wanted to resurrect a brand that demonstrates 'love' and 'care' - 'An artisan's carefully put together recipe', became the defining personality of the brand. Ingredients placement and carefully picked colour palette helped resurrected the brand's existence and product quality.


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Photography by Andrew R. Currie

Deborah Fakehinde
Managing Partner

Contact Deborah to discuss this case study in detail and how we can apply this method of thinking to your project

Email Deborah here