Food and Drink
As we're moving into a plant-based world, having a vegan range opens up your brand to a new audience. Friandiz approached our studio expressing their interest in catering their products to vegans - worried about how most dessert puddings are chemically processed, Friandiz wanted to bring a new dessert that is naturally guilt-free. They wanted to reposition the brand in order to get noticed by consumers and wanted to open up and engage consumers in new ways of eating sweet desserts.
Whilst discovering the existence of Friandiz and tasting their well-blended crème légère range, we wanted to resurrect a brand that demonstrates 'love' and 'care' - 'An artisan's carefully put together recipe', became the defining personality of the brand. Ingredients placement and carefully picked colour palette helped resurrected the brand's existence and product quality.