Chop 'N' Go

Disturbing London with it's punching African & Caribbean flavours.

Read client brief and our process here

Client

Chop 'N' Go

Sector

Food and Drink

Services

Visual Identity

Messaging

Social Content

Packaging

The Brief

Chop 'N' Go is a new street food brand, and is aiming to disturb London with it's punching African & Caribbean flavours. Chop 'N' Go approached our team with their business needs and aspirations. The founder was born and grew up in West Africa up till the age of seven and wanted to create a brand that envisioned 'heritage' from the African & Caribbean culture. Street food is a growing industry in London — so how can we help a new street food vendor stand out in a disruptive market?

The Opportunity

We used the opportunity to look into African art in Western Museums, through this approach we were heavily influenced by African and West Indian sculptures and craftsmanship. Our team was able to produce an identity that celebrates bold art intending to disrupt London and neighbouring cities.


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Deborah Fakehinde
Managing Partner

Contact Deborah to discuss this case study in detail and how we can apply this method of thinking to your project

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